Without the use of Location Services, many marketers make the mistake of ‘miss-targeting’ their products and services to the wrong consumer groups. This creates a lot of frustration for both consumer and marketer, resulting in significant loss in revenue.
So, how can we target the right consumer groups?
An effective method to target the correct customer group would be to utilize Location Services.
The benefit of this, is that you are able to precisely target In-App content based on the consumer’s current location, relative to you.
This allows consumers to feel less ‘Spammed’ as the content being received are both local and relevant. This is great for you as the marketer.
Location services prompts a higher click-through rate from consumers who are engaging in new discoveries of local and relevant services.
A great platform for this is the Tourism Industry.
Travel Apps using this application service who are able to identify where users are, in Brazil for example, who are making more hotel and flight bookings will be able to serve relevant hotel and flight information. Similarly, users in China that are making these bookings at a different time and place will be targeted differently.
Using this platform, you are able to engage consumers based on location at the most opportune times.
This platform is also ideal for Retail & Chain Stores who are able to collect data acquired from surveys; customer ratings and comments, in order to create location sorting techniques.
So how do you do this?
With the #PeppaComm platform your users can access any content you wish to serve them based on their locations.
This not only allows you to gauge which content is being accessed the most or least, but also where most of your users are based on what they are accessing.
Essentially you can become the next #Foursquare or #Google in a just a few weeks by simply utilising our Profile Modules with Location Services.
Further benefits of PeppaComm location Service