Mobile messaging is the fastest adopted communication technology over the last decade.
Mobile messaging and interaction is currently, and will continue to dominate the way individuals communicate with each other. Mobile messaging is the fastest adopted communication technology over the last decade.
As shown through studies and surveys, other communication channels are not as effective as a mobile communication solution. It is shown that 78% of emails are never opened, read or responded to, whereas 90% of mobile messages are read and responded to within 2-3 minutes of being sent. At least 99% of all mobile messages are read and responded to in real-time. Mobile chat apps have been shown to maintain a 68% engagement rate one year after first usage, whereas, all other apps only have an 11% engagement rate.
Mobile communication is the current best thing, so much so that big corporates are revamping their algorithms once again to prioritize websites and apps that make seamless mobile web browsing and communication between them and the consumers, easier. Every aspect of a business can be handled from remote locations if your smart device or tablet is loaded with the correct software. Literally everything can be done from your mobile device, no matter where you are or what time of the day or night it is. Apps and communication solutions have made it easier to manage staff, and manage client queries in real-time.
The growing use of smartphones have all had an impact on facility management and the role apps play. GPS location awareness, built-in cameras and QR codes mean that smartphones and communication apps are increasingly being used in facilities management for employees to book meeting rooms and equipments, find colleagues and available workspaces, report an incident by submitting a work order, receive and track maintenance requests, automate health and safety checks to ensure compliance, just to name a few.
The rapid advance in communication isn’t going to slow down any time soon. More and more small businesses that fail to adapt are going to find themselves left behind while the savvy ones who learn to keep up will reap the rewards. You just have to understand how communication technology affects your business and your surroundings, and how to apply advancements in order to play them to your advantage.