Understanding the Importance of Responsive Design

What is Responsive Design?

Responsive design, simply put, enables your site to fluidly adapt to different screen sizes. Responsive design makes websites adaptive across a wide range of devices that are used to browse the internet, such as of desktops, laptops, tablets and mobile phones.
Responsive web design responds to the websites based on the device type and the screen size. Each device has a specific screen resolution which requires a unique design approach to fit the content for different gadgets.
The purpose of responsive design and development is to make a single website that responds differently when viewed from different devices.

Advantages of Responsive Design

Developing worlds have increased access to cheap mobile phones and data plans, however we still continue to see the popularity of mobile devices rapidly increasing. This shift from desktop to mobile requires web designers to find a way to adjust websites to respond to all the different screen sizes out there.
Certain companies already have separate mobile sites. However, this requires them to spend extra resources and manpower for the separate site and doesn’t solve the problem for all the different devices out there.
An additional problem is that if a site has a high rate of content change, it’ll take a lot of hours to make updates to these separate websites.
With responsive design, you only need to design one single site – dynamic and fluid by nature – therefore adaptable for each different type of device.

Benefits of Adaptive Design

  • Future proofing.
  • Responsive sites work well across the multitude of existing devices on the market
  • Better, faster, smarter user experience.
  • Optimising your site no matter what the user chooses to view it on, makes their life easier. Happier customers mean a happier business.
  • Cost Effective.
  • Responsive sites survive longer and the unified approach means management, support and upgrades only need be applied to one place.
  • SEO optimised. Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results. Google actually recommends a responsive approach to combat these problems.
  • Improve conversion rates.
  • Provides a better experience for the user which is more likely to lead to them engaging with you than going elsewhere.

In the end it all boils down to what your intentions are for your website. If you want to have one site that is accessible for all the different devices out there and will look good on each and every one of them, then responsive design might be right up your alley.

But if you want your site to behave differently when it’s being accessed with different devices, specialised to those devices, then it might be wiser to look into building separate websites instead.


PeppaComm has made their CMS responsive. This means that clients can now create responsive content directly from their phones.
A great feature of this is the ability to send quick Push Messages to other users that are fully responsive to their devices!